Cumulus Broadcasting LLC
INTERNET
PRIVACY POLICY
Cumulus
Broadcasting LLC and its radio stations (collectively “Cumulus”)
respect the personal privacy of visitors to our websites (“Cumulus
Radio Websites”). Please read this Internet Privacy Policy
carefully so that you understand what information we collect through
our websites, what we do with that information, and how to safeguard
the personal information you provide to us. This Internet Privacy
Policy applies only to information collected online through the
Cumulus Radio Websites and does not describe the ways in which we
may collect or use information obtained offline or through any means
other than our Cumulus Radio Websites.
INTERNET
PRIVACY POLICY
Your personal
privacy is a principal concern to us at Cumulus. Our goal in
outlining our policy on the collection and use of listener/customer
information is to ensure the highest level of confidentiality and
security. When you provide your personal information on any Cumulus
Radio Website, we will not give or sell your personal information to
any outside company for its use in marketing or solicitation without
your permission, which may be express or implied. We will maintain
the confidentiality of your personal information and it will be used
only to support your customer relationship with our radio stations
and to assist us in providing better and more targeted services to
you. Additionally, internal practices are in place to help protect
your privacy by limiting employee access to and use of customer
information. When we ask customers/listeners to provide their
personal information on a Cumulus Radio Website, it is done with the
goal of improving the relationship between a Cumulus radio station
and the listener. At Cumulus, we allow our listeners to maintain
control over their personal information while attempting to provide
a more interactive online experience. Our intention is to send
e-mail only to listeners/customers who have chosen to receive such
e-mails. At any time, you have the right to decline receiving
future communications from Cumulus in any manner, including email,
fax, telephone and postal mail.
HOW WE COLLECT
INFORMATION
When you
browse any Cumulus Radio Website, you do so anonymously. Personal
information—including your e-mail address—is not collected.
However, there are three (3) ways in which a Cumulus Radio Website
may collect information about you.
1. Some
Cumulus Radio Websites may request that you voluntarily
provide personal information for purposes such as correspondence,
site registration, membership, making a purchase, or participating
in contests or online surveys. Information that we ask you to
provide may include your name, e-mail address, telephone number,
mailing address and birth date. We may also request that you provide
listener/customer preference information, social security numbers,
lifestyle interests, and other demographic information that may be
needed to register or subscribe you to services or offers.
2. Like many
other commercial websites, a Cumulus Radio Website may use a
standard technology called a "cookie" to collect information about
how our websites are used. Cookies are small text files on your
system used for keeping track of settings or data for a particular
website. You may turn them off through your browser or set your
browser to notify you before accepting them. Some Cumulus Radio
Websites use cookies to store information necessary to provide a
service or access into a site. Any information that we may store in
cookies is used for internal purposes only.
3. Each time
a Cumulus Radio Website page is requested from your browser, we log
your computer's IP address into our log files. Your computer has
been pre-assigned a 12-digit number from your Internet Service
Provider and may be static or dynamically assigned—this number is
the IP address. Cumulus uses IP addresses to analyze trends,
administer the site, track movements on the site, and gather broad
demographic information for aggregate use. IP addresses are not
linked to any other personally identifiable information by Cumulus.
THE
INFORMATION WE COLLECT
We collect
only information that is needed, and we tell listeners/customers how
we use it. We limit the collection of information about our
listeners/customers to what we need to know
to manage their membership, to provide customer service, to offer
new products and services, and to fulfill any legal and regulatory
requirements. We tell our listeners/customers about the general uses
of information we collect about them, and we will provide additional
explanation if requested. A
listener/customer may change, update or add additional information
about themselves at any time through the Cumulus Radio Websites that
offer
this feature. If a Cumulus Radio Website does not currently provide
this ability, listeners/customers can still change their data
profile by contacting the local radio station. All Cumulus Radio
Websites will provide this feature in the near future.
SECURITY
Access to
listener/customer information is limited to those who specifically
need it to conduct their business responsibilities. We use security
techniques designed to protect our listener/customer
information—especially information that is used by employees and
business partners to fulfill listener/customer services. In
addition to providing listeners/customers with the opportunity to
refuse marketing offers, we release information only at the
listeners'/customers' requests, or when required to do so by law or
other
regulatory authority. When a court order or subpoena requires us to
release information, we notify the listener/customer directly so
that his/her legal rights can be exercised, if appropriate. The only
exceptions to this policy are when we are prohibited by court order
or law from notifying the listener/customer, or cases in which fraud
and/or criminal activity is suspected. Finally, each
Cumulus employee is personally responsible for maintaining
listener and customer confidentiality. All Cumulus employees are
required to sign an agreement that they will comply with these
policies. Employees who violate these policies are subject to
disciplinary action, up to and including termination of employment.
Employees are expected to report violations—and may do so
confidentially—to their managers or other supervisors. Each radio
station has an employee who has been assigned the responsibility for
assuring the adherence to Cumulus's privacy policy. Check your local
Cumulus Radio Website for this contact.
USE AND
DISCLOSURE OF INFORMATION
As a result of
providing your personal information to us, Cumulus radio stations
can provide a more customized online experience, making your
interaction with us more productive, helpful and fun, and will
enhance
the services and offers our radio stations bring to you. If you
provide us with your e-mail address, or have done so in the past, we
may send you e-mail offers or newsletters. These offers or
newsletters are based on information you provided in your membership
application, registration forms, surveys, or from information that
may indicate purchasing preferences and lifestyle, as well as
information available from external sources, such as census bureau
data. These e-mail offers will come from a Cumulus radio station
only. Your information or email address is never sold to a third
party. All offers are carefully developed to guarantee that
they meet our standards. Our goal is to target offers to
listeners/customers who will find them of value. At any time, you
may request to discontinue receiving these communications from us by
simply replying to the e-mail address included in every e-mail
message that you receive from a Cumulus radio station.
From time to
time, we may offer contests or other promotions on a Cumulus Radio
Website . If you enter a contest or participate in a promotional
event, we will ask you to provide information about yourself (such
as your name, address, and email address). Among other things, we
will need this information to contact you if you win, and we may
also use this information for marketing purposes. We may share this
information with any co-sponsors of the contest or promotional
event; co-sponsors will be identified in the contest rules. We may
also share this information with or other third-party service
providers that help administer our contests and promotional events,
such as by conducting drawings, and/or delivering prizes to winners.
If you do not want to provide the requested information or have the
information provided to co-sponsors or other third-party service
providers, please do not enter the contest or participate in the
promotional event.
At times, our
clients might collect personal information from listeners on Cumulus
Radio Websites or
on-site at a
retail location or other station events. The collection of this
information is clearly marked as information being collected by or
for a third party, and providing such information is strictly
voluntary. The station may help facilitate the collection of the
information by providing forms and collection boxes for the client.
Sometimes this information is shared with the radio station, though
the station will only market to you if you have given us permission.
Information gathered in this manner is shared with our client
partners; and other information you may have previously provided to
us remains private.
We do monitor
URL click-throughs found in our email messages. The click-through
rate is reviewed in order to track (i) participation in contests to
judge effectiveness and award prizes; (ii) listener interests;
and/or (iii) response rates for station-marketing purposes or to
report to a client in aggregate form only, the response of
listeners. Individual activity is never shared with employees or
third parties.
PROTECTING THE
PRIVACY OF CHILDREN
Children
should always get permission from their parents before sending any
information about themselves (such as their names, email addresses,
and phone numbers) over the Internet, to us or to anyone else.
Cumulus Radio Websites are not directed at children under the age
of 13 and we will not knowingly allow anyone under 13 to provide us
any personal identifying information. If you are under the age of
13, please do not provide any information about yourself to any
Cumulus Radio Website.
OTHER
DISCLOSURES
Third-party
Internet sites and services accessible through Cumulus Radio
Websites have separate privacy and information collection practices,
independent of us. Cumulus has no responsibility or liability for
these independent policies or actions. You are solely responsible
for maintaining the secrecy of your passwords, membership ID, or any
account information. Please be careful and responsible whenever you
are online. If you post personal information online that is
accessible to the public, you may receive unsolicited messages from
other parties in return. While we aim to protect your personal
information, Cumulus cannot ensure or warrant the security of any
information you transmit to us, and you do so at your own risk.
While each
Cumulus radio station puts forth its best efforts in adhering to
these minimum privacy standards, additional restrictions may be
imposed to comply with state and local laws, and/or station-specific
programs, products and services.
CHANGES TO
THIS PRIVACY STATEMENT
The Internet
is an evolving medium. If we need to change this Internet Privacy
Policy at some point in the future, we will post the changes to this
Internet Privacy Policy on this website and update the reference to
the effective date to reflect the date of the amendment. By
visiting a Cumulus Radio Website, you agree that your visit, and any
dispute over privacy, is governed by this Internet Privacy Policy.
Revised
November 5, 2008.
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